Our Story
It started with helping people quit.
In 2013, Tom Wasilewski and Mark Mills — both former long-time smokers — opened their first retail shop in northern Michigan, helping adults step away from combustible cigarettes. Years behind that counter taught them one lesson that still runs the company: people don't need hype. They need products that do exactly what the label says.
When hemp-derived CBD reached the U.S. market, they carried that lesson into a new venture, built on two non-negotiables: quality ingredients and exceptional taste. After extensive formulation and testing — and an overwhelming response to the first sample batches — NTRL, Nature's True ReLeaf, was born.
Today, NTRL is a full manufacturing operation. We source, formulate, produce, test, and package under one roof — for the 43 products that carry our name, and for brands you already know that trust our facility with theirs.
First shop opens in northern Michigan, helping adult smokers switch.
The Farm Bill legalizes hemp. NTRL formulation and development begins.
Production moves fully in-house. Private label partnerships begin under NDA.
Catalog review and reformulation program underway ahead of the new federal total-THC standard.